In the last two posts I’ve written a little about what the ToC approach is, and how it works. In this third post on the ToC approach to strategic planning and evaluation I wanted to share some of my own experiences of implementing it in a work setting, reflecting upon what worked, what didn’t and the challenges and opportunities that were presented. To conclude I wanted to share some of the some of criticisms that exist of the approach.
Reflections and Experiences
In 2011 I led an action research investigation into the ToC approach in the context of the grant-making trust for whom I work. The trust in question was starting the process of developing its new strategic plan, to replace the 2007-12 plan that was starting to near the end of its life. What I wanted to know was whether the ToC approach could be used to improve the process of developing the new strategic plan, and whether it would help us as an organisation make a better job of both the process and the final product? I was also interested to see if any specific issues, good or bad, arose from the experience, especially from the perspective of being a relatively small organisation. There are six main points from this experience that I feel are worth sharing:
1. The ToC approach as defined in three key questions by Guthrie et al. (see previous posts) provided a useful structure for framing conversations, structuring reports, and reflecting back key strategic decisions. I found it a very useful way of structuring proposals and papers for Board meetings, both capturing decisions that had been made and identifying key questions that still needed to be answered. What was very striking when I cam to analyse the data collected from the Trustees (e.g. emails, research diaries, minutes, etc.) was the questions that were being asked e.g. “Could we do this…?”, “Will this work… ?”, “What skills do we need to achieve that..?”, etc. Compared to previous experiences, there was a striking level of very pertinent, and engaged, questioning.
2. The ToC emphasis on questioning assumptions around causality is important, but it was immediately apparent that to do this thoroughly would take time, and access to information and expertise that might not be immediately available. Looking at all of the relevant evidence, engaging stakeholders (inc. clients and experts), and carrying out an environmental analysis has proved to be very time consuming, and is still an ongoing process. For larger organisations, with several members of staff, this might not be too much of a challenge. However, as one of two members of staff (and the only one full-time) it was immediately apparent that this was not something that could be done quickly or easily.
3. Understanding, articulating and applying the ToC approach was made more difficult by the fact that the relevant literature contained a variety of definitions and explanations as to what the ToC approach is and how it should be implemented. This would also seem to have implications for the argument that the ToC approach could provide a sector wide common language.
4. The ToC approach places a clear emphasis on the primary importance of an organisation defining its ultimate goal. However, as we discovered, this is not always easy and is in itself a lengthy, complicated and potentially fraught process. There is nothing in the ToC approach that will tell you what it is you should ultimately be trying to achieve – you have to work that our for yourself.
5. The ToC approach might best be considered a ‘toolbox’ that contains a variety of models that may appeal to different foundations in different ways, depending on their capacity, philosophy and grant-making style. If, for example, you are a grant-making body that has clear goals, but is open to grant applicants pitching their ideas about how they will achieve those goals, then the more details aspects of the ToC approach (e.g. outcome chains) are probably not that relevant. In such a case it is the applicant who will be developing plans to show how their activities will lead to the desired change.
6. The ToC approach does not take place in a vacuum, but is affected by the environment in which it is applied. In this case the Trust experienced a challenging year, involving the sudden departure of a key Trustee, and a very complex resource management situation that had to be addressed. This led to delays. The ToC approach will not make internal governance issues, or external resource problems, go away.
Criticisms
As with any new, and popular, trend it is worth considering some of the potential criticisms and shortcomings that may exist.
First, there is the issue of the varying definitions regarding what the ToC approach is, and what it looks like when implemented. Whilst there is clearly a common thrust to the various explanations of the approach, there are also some significant variations, and as such there is a question as to whether this is one consistent and coherent model. Perhaps the most colourful criticism in this respect can be found in Albert Reusga’s paper Philanthropy’s Albatross: Debunking Theories of Change. There’s an interesting conference presentation (although sound quality is not great).
Second, again as hinted above, there is the question as to whether philanthropists and trusts should be developing Theories of Change, when really this is the domain of the organisations delivering the front-line services and interventions. This point is articulated in a very clear and succinct fashion by Sean Stannard-Stockton in part of an online discussion with Paul Brest. Using the business analogy of investors and entrepreneurs, Stannard-Stockton argues that foundations are investors. The entrepreneurs are the charities and nonprofits whose role it is to develop programmes and test their validity. In other words, it is the role of grantees, not foundations to develop and implement ToC.
Third, is the challenge of complexity, and this may prove to be the most significant challenge, not only to the ToC approach, but all logic model/programme theory approaches. Again, this is a point picked up by both Reusga and Stannard-Stockton, i.e. ToC work in static systems, not in complex and dynamic systems such as human society. The study of complexity and complex adaptive systems could have profound implications for the current practice of philanthropy.
Complex systems can be defined as having various characteristics including a large number of interacting elements and being dynamic compositions, where the whole is larger than sum of parts. It seems reasonable to suggest that the context in which many foundations are trying to effect change could be described as complex e.g. families, schools, communities, wider society, etc. Therefore the complexity theorist argument that this complexity “means that we cannot forecast or predict what will happen” would appear to have significant implications for the ToC approach, especially where trying to develop detailed causal outcome chains. Logic models and ToC outcomes chains are all predicated upon the idea that it is possible to map out a detailed cause and effect pathway for an intervention in a complex situation. This may not be possible.